{"id":1233,"date":"2016-06-17T08:30:06","date_gmt":"2016-06-17T11:30:06","guid":{"rendered":"http:\/\/blog.panrotas.com.br\/check-in\/?p=1233"},"modified":"2016-06-17T08:30:06","modified_gmt":"2016-06-17T11:30:06","slug":"as-verdadeiras-preocupacoes-dos-hoteleiros-de-luxo","status":"publish","type":"post","link":"https:\/\/blog.panrotas.com.br\/check-in\/2016\/06\/17\/as-verdadeiras-preocupacoes-dos-hoteleiros-de-luxo\/","title":{"rendered":"As Verdadeiras Preocupa\u00e7\u00f5es dos Hoteleiros de Luxo"},"content":{"rendered":"<p>O \u00faltimo levantamento da BLLA (Boutique Lifestyle &amp; Lodging Association) publicado recentemente, mostra os hoteleiros de luxo otimistas em rela\u00e7\u00e3o ao futuro dos neg\u00f3cios.<\/p>\n<p>Mas esse otimismo tem fundamento ou \u00e9 um pouco exagerado?<\/p>\n<p>A quest\u00e3o \u00e9 entender se suas vantagens competitivas (design, servi\u00e7os, estilo, etc) realmente tem espa\u00e7o em um mercado cada vez mais lotado de marcas.<\/p>\n<p><a href=\"http:\/\/blog.panrotas.com.br\/check-in\/wp-content\/uploads\/sites\/31\/sites\/31\/2016\/06\/Captura-de-Tela-2016-06-16-a\u0300s-01.52.45.png\"><img loading=\"lazy\" class=\"aligncenter wp-image-1237 size-large\" src=\"http:\/\/blog.panrotas.com.br\/check-in\/wp-content\/uploads\/sites\/31\/2016\/06\/Captura-de-Tela-2016-06-16-a\u0300s-01.52.45-520x323.png\" alt=\"Captura de Tela 2016-06-16 a\u0300s 01.52.45\" width=\"520\" height=\"323\" \/><\/a>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<a href=\"https:\/\/www.baccarathotels.com\/\"> Hotel Baccarat New York<\/a><\/p>\n<p><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"\u2014 Deanna Ting\n\n\">O estudo revelou que realmente os hoteleiros de luxo n\u00e3o est\u00e3o preocupados com Airbnb, OTAs ou grandes marcas. As preocupa\u00e7\u00f5es desses executivos hoje em dia s\u00e3o:<\/span><\/span><\/p>\n<ul>\n<li><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"\u2014 Deanna Ting\n\n\"> M<\/span><span title=\"Instead, what\u2019s on their minds the most relates to changing customer behavior, rising payroll costs, sales and marketing, and finding just the right location for their properties.\n\n\">udan\u00e7a de comportamento do cliente (67%)<br \/>\n<\/span><\/span><\/li>\n<li><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"Instead, what\u2019s on their minds the most relates to changing customer behavior, rising payroll costs, sales and marketing, and finding just the right location for their properties.\n\n\">Aumento dos custos de folha de pagamento.<\/span><\/span><\/li>\n<li><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"Instead, what\u2019s on their minds the most relates to changing customer behavior, rising payroll costs, sales and marketing, and finding just the right location for their properties.\n\n\">Vendas e marketing.<\/span><\/span><\/li>\n<li><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"Instead, what\u2019s on their minds the most relates to changing customer behavior, rising payroll costs, sales and marketing, and finding just the right location for their properties.\n\n\">Encontrar o local certo para suas propriedades.<br \/>\n<\/span><span title=\"None were airport hotels.\n\n\"><br \/>\n<\/span><span title=\"Here are some of the key highlights from this year\u2019s survey and the annual BLLA Boutique Hotel Investment Conference:\n\n\u00a0\u00a0\u00a0\u00a0\">Conhe\u00e7a os destaques da Boutique Hotel Investment Conference, que ocorreu dia 08 de Junho :<br \/>\n<\/span><\/span><a href=\"http:\/\/blog.panrotas.com.br\/check-in\/wp-content\/uploads\/sites\/31\/sites\/31\/2016\/06\/Sem-Ti\u0301tulo-1.png\"><img loading=\"lazy\" class=\"aligncenter wp-image-1236 size-large\" src=\"http:\/\/blog.panrotas.com.br\/check-in\/wp-content\/uploads\/sites\/31\/2016\/06\/Sem-Ti\u0301tulo-1-423x520.png\" alt=\"Sem Ti\u0301tulo\" width=\"423\" height=\"520\" \/><\/a><\/li>\n<\/ul>\n<ol>\n<li><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"33%) such as weather and political stability.\n\u00a0\u00a0\u00a0\u00a0\">Sobre sua maior concorr\u00eancia: 66% outros hot\u00e9is independentes \/ 41% afilia\u00e7\u00f5es como Preferred, Leading, Worldhotels, etc. \/ 25% Airbnb.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/span><\/li>\n<li><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"33%) such as weather and political stability.\n\u00a0\u00a0\u00a0\u00a0\">N\u00e3o v\u00eaem grandes marcas como amea\u00e7a.\u00a0 <\/span><\/span><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"\u201cWe represent a choice of something different and unique.\">&#8220;<em>N\u00f3s representamos a escolha de algo diferente e \u00fanico. <\/em><\/span><em><span title=\"They\u2019re starting to slice the pie really thinly between some of the brands.\u201d\n\u00a0\u00a0\u00a0\u00a0\">Eles est\u00e3o come\u00e7ando a cortar a torta em fatias muito finas entre algumas marcas, e o consumidor n\u00e3o est\u00e1 mais vendo diferen\u00e7a&#8221;, <\/span><\/em><span title=\"They\u2019re starting to slice the pie really thinly between some of the brands.\u201d\n\u00a0\u00a0\u00a0\u00a0\">diz <\/span><span title=\"They\u2019re starting to slice the pie really thinly between some of the brands.\u201d\n\u00a0\u00a0\u00a0\u00a0\">o diretor de um dos hot\u00e9is bout<\/span><span title=\"They\u2019re starting to slice the pie really thinly between some of the brands.\u201d\n\u00a0\u00a0\u00a0\u00a0\">ique entrevistados<\/span><em><span title=\"They\u2019re starting to slice the pie really thinly between some of the brands.\u201d\n\u00a0\u00a0\u00a0\u00a0\">.<\/span><\/em><\/span><\/li>\n<li>Hot\u00e9is que foram adquiridos por marcas como Autograph da Marriott ou Curio by Hilton, ainda procuram ser aut\u00f4nomos, e se diferenciar seus hot\u00e9is atrav\u00e9s da forma\u00e7\u00e3o de pessoas.<\/li>\n<li>A maioria dos hoteleiros &#8216;boutique&#8217; acha que os pr\u00f3ximos 12 meses ser\u00e3o est\u00e1veis (59%), enquanto\u00a0 24% est\u00e1 otimista, e 17%, pessimista.<\/li>\n<li>66% planeja expandir seus neg\u00f3cios nos pr\u00f3ximos 6 \u00e0 12 meses.<\/li>\n<li>Sua maior preocupa\u00e7\u00e3o \u00e9 o aumento na folha de pagamento (77%), seguido pelos custos de distribui\u00e7\u00e3o (25%).<\/li>\n<li>59% disseram que a maioria das suas reservas s\u00e3o feitas diretamente (site do hotel ou seu depto. de reservas).<span id=\"result_box\" class=\"\" lang=\"pt\"> <\/span><span id=\"result_box\" class=\"\" lang=\"pt\"><\/span><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"Only 18% said they get the majority of their bookings from online travel agencies like Expedia or Booking.com.\n\u00a0\u00a0\u00a0\u00a0\">Apenas 18% admitem que a maior quantidade de reservas \u00e9 proveniente de OTAs.<\/span><\/span><br \/>\n<span id=\"result_box\" class=\"\" lang=\"pt\"><\/span><\/li>\n<li>Hoteleiros de luxo <span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"Boutique hoteliers (59%) are paying attention to their sales and marketing activities and the social media channels they have the most faith in are Facebook and Instagram (26%).\n\u00a0\u00a0\u00a0\u00a0\">est\u00e3o prestando aten\u00e7\u00e3o nas suas vendas, marketing e m\u00eddias sociais.\u00a0 Eles p\u00f5em mais f\u00e9 no Facebook e Instagram (26%).<\/span><\/span><span id=\"result_box\" class=\"\" lang=\"pt\"><\/span><\/li>\n<li><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"Only 33% of respondents participate in a customer loyalty program.\n\u00a0\u00a0\u00a0\u00a0\">Apenas 33% dos entrevistados participam de um programa de fideliza\u00e7\u00e3o de clientes.<\/span><\/span><\/li>\n<li><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"The majority (22%) believe their locations give them a major competitive advantage over other hotels.\">A maioria (22%) acredita que a localiza\u00e7\u00e3o de seus hot\u00e9is lhes d\u00e1 uma grande vantagem competitiva em rela\u00e7\u00e3o a outros hot\u00e9is.<\/span><\/span><\/li>\n<\/ol>\n<p>Concorda com os t\u00f3picos do estudo? Acredita que os n\u00fameros mudariam se consider\u00e1ssemos a realidade brasileira?<\/p>\n<p>Se voc\u00ea \u00e9 hoteleiro de luxo, est\u00e1 t\u00e3o otimista quanto os executivos pesquisados?<\/p>\n<p>Deixe seu coment\u00e1rio.<\/p>\n<p>Clique <a href=\"http:\/\/www.blla.org\/wp-content\/uploads\/2016\/06\/New-York-Program-Guide.pdf\">AQUI<\/a> para ver o programa do evento e o estudo original.<\/p>\n<p>======<\/p>\n<p>Leia tamb\u00e9m:<\/p>\n<p><a href=\"http:\/\/gabrielaotto.com.br\/blog\/o-futuro-dos-hoteis-boutique\/\">O Futuro dos Hot\u00e9is Boutique<\/a><\/p>\n<p><a href=\"http:\/\/gabrielaotto.com.br\/blog\/definicoes-de-hoteis-boutique-by-blla-boutique-lifestyle-loadging-association\/\">Defini\u00e7\u00f5es de Hot\u00e9is Boutique by BLLA<\/a><\/p>\n<p><a href=\"http:\/\/gabrielaotto.com.br\/blog\/estudo-revela-preferencias-do-hospede-de-luxo\/\">Estudo revela prefer\u00eancias do H\u00f3spede de Luxo<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O \u00faltimo levantamento da BLLA (Boutique Lifestyle &amp; Lodging Association) publicado recentemente, mostra os hoteleiros de luxo otimistas em rela\u00e7\u00e3o ao futuro dos neg\u00f3cios. Mas esse otimismo tem fundamento ou \u00e9 um pouco exagerado? A quest\u00e3o \u00e9 entender se suas vantagens competitivas (design, servi\u00e7os, estilo, etc) realmente tem espa\u00e7o em um mercado cada vez mais&hellip; <a class=\"more-link\" href=\"https:\/\/blog.panrotas.com.br\/check-in\/2016\/06\/17\/as-verdadeiras-preocupacoes-dos-hoteleiros-de-luxo\/\">Continue reading &rarr;<\/a><\/p>\n","protected":false},"author":12,"featured_media":1234,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[9,11,19],"tags":[76,89],"_links":{"self":[{"href":"https:\/\/blog.panrotas.com.br\/check-in\/wp-json\/wp\/v2\/posts\/1233"}],"collection":[{"href":"https:\/\/blog.panrotas.com.br\/check-in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.panrotas.com.br\/check-in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.panrotas.com.br\/check-in\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.panrotas.com.br\/check-in\/wp-json\/wp\/v2\/comments?post=1233"}],"version-history":[{"count":0,"href":"https:\/\/blog.panrotas.com.br\/check-in\/wp-json\/wp\/v2\/posts\/1233\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.panrotas.com.br\/check-in\/wp-json\/wp\/v2\/media\/1234"}],"wp:attachment":[{"href":"https:\/\/blog.panrotas.com.br\/check-in\/wp-json\/wp\/v2\/media?parent=1233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.panrotas.com.br\/check-in\/wp-json\/wp\/v2\/categories?post=1233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.panrotas.com.br\/check-in\/wp-json\/wp\/v2\/tags?post=1233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}