{"id":1263,"date":"2016-07-26T11:58:34","date_gmt":"2016-07-26T14:58:34","guid":{"rendered":"http:\/\/blog.panrotas.com.br\/check-in\/?p=1263"},"modified":"2016-07-26T11:58:34","modified_gmt":"2016-07-26T14:58:34","slug":"a-hotelaria-em-2017-e-o-futuro-das-otas","status":"publish","type":"post","link":"https:\/\/blog.panrotas.com.br\/check-in\/2016\/07\/26\/a-hotelaria-em-2017-e-o-futuro-das-otas\/","title":{"rendered":"A Hotelaria em 2017 e o Futuro das OTAs"},"content":{"rendered":"<p><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"The global hotel industry has evolved continuously of late and there\u2019s a lot more change to come, according to a new report outlining the key shifts we can expect over the next two years. \">A hotelaria mundial vem evoluindo constantemente, e muitas mudan\u00e7as ainda est\u00e3o por vir. Recentes pesquisas revelaram caracter\u00edsticas da nossa ind\u00fastria em 2017, com uma vis\u00e3o abrangente dos mercados americano e europeu. Analisar mercado mais maduros \u00e9 vital para aprendermos com seus erros e acertos.<br \/>\n<\/span><\/span><\/p>\n<p><strong><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"Phocuswright and h2c\u2019s Independent Lodging Market Report, co-sponsored by SiteMinder, offers a number of revealing insights as it predicts what the industry will look like in 2017. \">Veja algumas previs\u00f5es:<\/span><\/span><\/strong><\/p>\n<ul>\n<li><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"The US market is expected to grow at more than six times rate of the European market between 2013 and 2017, with the US showing a 6.8% compound annual growth rate and Europe just 1.1%. \">O mercado americano deve crescer 6x mais r\u00e1pido que o europeu, com taxa de crescimento de 6,8%, contra apenas 1,1% da Europa.<\/span><\/span><\/li>\n<li><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"The US market is expected to grow at more than six times rate of the European market between 2013 and 2017, with the US showing a 6.8% compound annual growth rate and Europe just 1.1%. \">Em compensa\u00e7\u00e3o, as redes hoteleiras crescer\u00e3o 3x mais r\u00e1pido que os independentes no per\u00edodo de 4 anos na Europa. A hotelaria independente passar\u00e1 de 58% para 56% do mercado at\u00e9 2017.<\/span><span title=\"This will see the independents\u2019 share of the total lodging market fall from 58% in 2013 to 56% in 2017. \"> J\u00e1 nos USA, a divis\u00e3o do mercado \u00e9 28% independentes, e 72% redes.<br \/>\n<\/span><span title=\"Again, the picture stateside is somewhat different, with the percentage split between independents and chain hotels remaining steady at 28:72. \"><span style=\"text-decoration: underline\">Motivo<\/span>: mudan\u00e7a de comportamento do consumidor.<\/span><\/span><\/li>\n<li>Clientes gastam m\u00e9dia de 53 dias para reservar sua viagem, visitando 28 sites. 50% dos viajantes pesquisam nas redes sociais procurando dicas de viagens.<\/li>\n<li>39% das reservas ser\u00e3o online na Europa (aumento de 5%), e 44% nos USA (aumento de 2%).<\/li>\n<li>8% das reservas est\u00e3o sendo feitas por smartphones, com perspectiva de chegar \u00e0 35% at\u00e9 2018.<\/li>\n<li>Mesmo com o maior esclarecimento dos hot\u00e9is e investimento em seus pr\u00f3prios sites, as OTAs ainda v\u00e3o desfrutar 52% do mercado americano em 2017.<\/li>\n<\/ul>\n<p><strong>Dica<\/strong>: a variedade na escolha se conecta com a natureza do novo viajante, e os hot\u00e9is devem encontrar a combina\u00e7\u00e3o ideal e eficaz entre canais diretos e indiretos para atender essa expectativa.<\/p>\n<ul>\n<li>As viagens internacionais chegar\u00e3o \u00e0 1,6 bilh\u00f5es at\u00e9 2020. Conhecimento profundo do mercado para abertura de hot\u00e9is ser\u00e1 fator cr\u00edtico.<\/li>\n<li>Com as reservas globais crescendo, grande parte do segmento internacional dos hot\u00e9is dependem cada vez mais de OTAs e <em>wholesalers<\/em>.<\/li>\n<\/ul>\n<p><strong>O Futuro das OTAs em alguns mercados espec\u00edficos at\u00e9 2017<\/strong>:<\/p>\n<ul>\n<li><span id=\"result_box\" class=\"\" lang=\"pt\"><\/span><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"Germany \">Alemanha &#8211; queda de 4% nas OTAs, e aumento de 3% nas reservas diretas.<\/span><\/span><\/li>\n<li><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"France \">Fran\u00e7a &#8211; queda de 2% nas OTAs e aumento de 2% nas reservas diretas.<\/span><\/span><\/li>\n<li><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"Europe \">Europa &#8211; queda de <\/span><span title=\"2% drop in use of OTAs \">2% nas OTAs e aumento de 3% nas reservas diretas.<\/span><\/span><\/li>\n<li><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"2% drop in use of OTAs \">Reino Unido &#8211; queda de 4% nas OTAs e aumento de 3% nas reservas diretas.<\/span><\/span><\/li>\n<li style=\"text-align: left\"><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"2% drop in use of OTAs \">Espanha e USA tem seus percentuais quase est\u00e1ticos.<\/span><span title=\"The ratios for Spain and the USA are relatively static. \"><br \/>\n<\/span><\/span><\/li>\n<\/ul>\n<p><span id=\"result_box\" class=\"\" lang=\"pt\"><strong><span title=\"As the industry grows, so too do online bookings, with mobile bookings set to be the next major growth area. \">Dicas finais:<\/span><\/strong><\/span><\/p>\n<ul>\n<li><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"As the industry grows, so too do online bookings, with mobile bookings set to be the next major growth area. \">O mercado de hotelaria est\u00e1 crescendo, e as reservas online tamb\u00e9m. Tenha uma estrat\u00e9gia s\u00f3lida.<br \/>\n<\/span><\/span><\/li>\n<li><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"As the industry grows, so too do online bookings, with mobile bookings set to be the next major growth area. \">Hot\u00e9is devem manter seus pontos fortes refor\u00e7ados: Valor da Marca e Servi\u00e7o ao Cliente.<\/span><\/span><\/li>\n<li><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"As the industry grows, so too do online bookings, with mobile bookings set to be the next major growth area. \">Oferecer servi\u00e7os personalizados ser\u00e1 ainda mais importante para se diferenciar. Invista e treine!<br \/>\n<\/span><\/span><\/li>\n<\/ul>\n<p><a href=\"http:\/\/blog.panrotas.com.br\/check-in\/wp-content\/uploads\/sites\/31\/sites\/31\/2016\/07\/MA314-SM_MINI_INFOGRAPHIC_2017BLOG-01.png\"><img loading=\"lazy\" class=\"aligncenter wp-image-1264 size-full\" src=\"http:\/\/blog.panrotas.com.br\/check-in\/wp-content\/uploads\/sites\/31\/sites\/31\/2016\/07\/MA314-SM_MINI_INFOGRAPHIC_2017BLOG-01.png\" alt=\"MA314-SM_MINI_INFOGRAPHIC_2017BLOG-01\" width=\"600\" height=\"1218\" srcset=\"https:\/\/blog.panrotas.com.br\/check-in\/wp-content\/uploads\/sites\/31\/2016\/07\/MA314-SM_MINI_INFOGRAPHIC_2017BLOG-01.png 600w, https:\/\/blog.panrotas.com.br\/check-in\/wp-content\/uploads\/sites\/31\/2016\/07\/MA314-SM_MINI_INFOGRAPHIC_2017BLOG-01-148x300.png 148w, https:\/\/blog.panrotas.com.br\/check-in\/wp-content\/uploads\/sites\/31\/2016\/07\/MA314-SM_MINI_INFOGRAPHIC_2017BLOG-01-504x1024.png 504w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"Again, the picture stateside is somewhat different, with the percentage split between independents and chain hotels remaining steady at 28:72. \"><span style=\"text-decoration: underline\">Fontes<\/span>:<\/span><\/span><\/p>\n<ul>\n<li>Phocurswright com co patroc\u00ednio Siteminder<\/li>\n<li>Nielsen &#8211; pesquisa para Google<span id=\"result_box\" class=\"\" lang=\"pt\"><\/span><br \/>\n<span id=\"result_box\" class=\"\" lang=\"pt\"><\/span><\/li>\n<li>OMT Tourism 2020 (Organiza\u00e7\u00e3o Mundial de Turismo)<\/li>\n<\/ul>\n<p>==========<\/p>\n<p>Leia tamb\u00e9m:<\/p>\n<p><a href=\"http:\/\/gabrielaotto.com.br\/blog\/porque-alguns-hoteis-dao-certo-e-outros-nao\/\">Porque alguns hot\u00e9is d\u00e3o certo e outros n\u00e3o?<\/a><\/p>\n<p><a href=\"http:\/\/gabrielaotto.com.br\/blog\/internet-das-coisas-e-hotelaria\/\">A Internet das Coisas e a Hotelaria<\/a><\/p>\n<p><a href=\"http:\/\/gabrielaotto.com.br\/blog\/maiores-do-turismo\/\">Maiores Distribuidores de Viagens 2016 (Brasil)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A hotelaria mundial vem evoluindo constantemente, e muitas mudan\u00e7as ainda est\u00e3o por vir. Recentes pesquisas revelaram caracter\u00edsticas da nossa ind\u00fastria em 2017, com uma vis\u00e3o abrangente dos mercados americano e europeu. Analisar mercado mais maduros \u00e9 vital para aprendermos com seus erros e acertos. Veja algumas previs\u00f5es: O mercado americano deve crescer 6x mais r\u00e1pido&hellip; <a class=\"more-link\" href=\"https:\/\/blog.panrotas.com.br\/check-in\/2016\/07\/26\/a-hotelaria-em-2017-e-o-futuro-das-otas\/\">Continue reading &rarr;<\/a><\/p>\n","protected":false},"author":12,"featured_media":1265,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[4,9,19],"tags":[49,76,106,139],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Hotelaria em 2017 e o Futuro das OTAs - Check-in<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.panrotas.com.br\/check-in\/2016\/07\/26\/a-hotelaria-em-2017-e-o-futuro-das-otas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Hotelaria em 2017 e o Futuro das OTAs - Check-in\" \/>\n<meta property=\"og:description\" content=\"A hotelaria mundial vem evoluindo constantemente, e muitas mudan\u00e7as ainda est\u00e3o por vir. Recentes pesquisas revelaram caracter\u00edsticas da nossa ind\u00fastria em 2017, com uma vis\u00e3o abrangente dos mercados americano e europeu. Analisar mercado mais maduros \u00e9 vital para aprendermos com seus erros e acertos. 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Atualmente, \u00e9 propriet\u00e1ria da GO Consultoria, Presidente da HSMai Brasil, Professora da Educa\u00e7\u00e3o Executiva da ESPM, Head de F\u00f3runs da GoNext Governan\u00e7a e Sucess\u00e3o, Embaixadora de Conte\u00fado da Equipotel, Board Member WTM Latin America, Leader Coach pela Soc.Bras. de Coaching, al\u00e9m de palestrante, blogueira e articulista. 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