{"id":1507,"date":"2016-10-25T09:00:35","date_gmt":"2016-10-25T11:00:35","guid":{"rendered":"http:\/\/blog.panrotas.com.br\/check-in\/?p=1507"},"modified":"2016-10-25T09:00:35","modified_gmt":"2016-10-25T11:00:35","slug":"as-velhas-e-as-novas-regras-ab-nos-hoteis","status":"publish","type":"post","link":"https:\/\/blog.panrotas.com.br\/check-in\/2016\/10\/25\/as-velhas-e-as-novas-regras-ab-nos-hoteis\/","title":{"rendered":"As Velhas e as Novas Regras de A&amp;B na Hotelaria"},"content":{"rendered":"<p><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"new rules, as follows: \u00a0\u00a0\u00a0\u00a0\">Alimentos &amp; Bebidas em hot\u00e9is sempre foi uma \u00e1rea estrat\u00e9gica, mas parece que agora, finalmente, est\u00e1 tomando o lugar que merece. E as tend\u00eancias n\u00e3o s\u00e3o, necessariamente, sobre comida.<br \/>\n<\/span><\/span><\/p>\n<p><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"new rules, as follows: \u00a0\u00a0\u00a0\u00a0\"><strong>Conhe\u00e7a as velhas e as novas regras de A&amp;B em hot\u00e9is<\/strong>:<\/span><\/span><\/p>\n<ul>\n<li><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"new rules, as follows: \u00a0\u00a0\u00a0\u00a0\"><strong>Velha regra 1<\/strong> &#8211; Foco nos restaurantes<br \/>\n<\/span><\/span><\/li>\n<li><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"new rules, as follows: \u00a0\u00a0\u00a0\u00a0\"><strong>Nova regra 1<\/strong> &#8211; Foco nos bares &#8211; lugar onde os consumidores podem usufruir de coquet\u00e9is criativos, cervejas artesanais, trabalhar, conversar, relaxar, se divertir.<\/span><\/span><\/li>\n<\/ul>\n<ul>\n<li><strong>Velha regra 2<\/strong> &#8211; N\u00famero de couverts e faturamento mensal como \u00fanicas m\u00e9tricas de performance.<\/li>\n<li><strong>Nova regra 2<\/strong> &#8211; O Revenue Management entra com tudo em A&amp;B, e come\u00e7a a inserir novas m\u00e9tricas (ex.: Revpash &#8211; revenue per seat hour), precifica\u00e7\u00e3o din\u00e2mica, e an\u00e1lise de performance ocorrendo em tempo real.<\/li>\n<\/ul>\n<p style=\"text-align: center\"><a href=\"http:\/\/blog.panrotas.com.br\/check-in\/wp-content\/uploads\/sites\/31\/sites\/31\/2016\/10\/Captura-de-Tela-2016-10-20-a\u0300s-11.52.34.png\"><img loading=\"lazy\" class=\"aligncenter wp-image-1509 size-large\" src=\"http:\/\/blog.panrotas.com.br\/check-in\/wp-content\/uploads\/sites\/31\/2016\/10\/Captura-de-Tela-2016-10-20-a\u0300s-11.52.34-520x332.png\" alt=\"captura-de-tela-2016-10-20-as-11-52-34\" width=\"520\" height=\"332\" \/><\/a><em><span style=\"text-decoration: underline\">Obs.:<\/span> o assunto \u00e9 t\u00e3o importante, que j\u00e1 inserimos no pr\u00f3ximo curso de <a href=\"https:\/\/rmnow.com\/\">RM Avan\u00e7ado<\/a>. Confira!<\/em><\/p>\n<ul>\n<li><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"New Rule 1: Hotels are bar-centric, places where consumers can network and enjoy creative cocktails and craft beers. \u00a0\u00a0\u00a0\u00a0\"><strong>Velha regra 3<\/strong> &#8211; Restaurante e bar separados<\/span><\/span><\/li>\n<li><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"New Rule 1: Hotels are bar-centric, places where consumers can network and enjoy creative cocktails and craft beers. \u00a0\u00a0\u00a0\u00a0\"><strong>Nova regra 3<\/strong> -N\u00e3o h\u00e1 limites onde come\u00e7a e termina qualquer espa\u00e7o p\u00fablico dentro dos hot\u00e9is. O lobby pode, inclusive, fazer parte disso.<\/span><\/span><\/li>\n<\/ul>\n<ul>\n<li><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"New Rule 1: Hotels are bar-centric, places where consumers can network and enjoy creative cocktails and craft beers. \u00a0\u00a0\u00a0\u00a0\"><strong>Velha regra 4<\/strong> &#8211; <\/span><span title=\"The lobby might flow into a bar or a restaurant. \u00a0\u00a0\u00a0\u00a0\">Restaurantes de hot\u00e9is adotam tardiamente as tend\u00eancias de A&amp;B.<\/span><\/span><\/li>\n<li><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"The lobby might flow into a bar or a restaurant. \u00a0\u00a0\u00a0\u00a0\"><strong>Nova regra 4<\/strong> &#8211; Hot\u00e9is est\u00e3o sendo os primeiros a implementar novidades, com cuidado, pois \u00e9 mais dif\u00edcil mudar a cultura de um hotel do que de um restaurante.<\/span><\/span><\/li>\n<\/ul>\n<ul>\n<li><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"The lobby might flow into a bar or a restaurant. \u00a0\u00a0\u00a0\u00a0\"><strong>Velha regra 5<\/strong> &#8211; <\/span><span title=\"New Rule 3: Hotels are becoming early adopters, although they have to be careful because it\u2019s harder to change the culture of a hotel brand than that of a restaurant. \u00a0\u00a0\u00a0\u00a0\">A comida \u00e9 levada para o quarto ou para a mesa do restaurante.<\/span><\/span><\/li>\n<li><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"New Rule 3: Hotels are becoming early adopters, although they have to be careful because it\u2019s harder to change the culture of a hotel brand than that of a restaurant. \u00a0\u00a0\u00a0\u00a0\"><strong>Nova regra 5<\/strong> &#8211; Os h\u00f3spedes se movimentam, querem lanches r\u00e1pidos, com consider\u00e1vel incremento do conceito <em>&#8216;grab and go<\/em>&#8216;, considerado por especialistas durante a 2016 Hotel Data Conference, como &#8216;efeito Uber&#8217;. Mesmo no segmento de luxo, de forma customizada, ele est\u00e1 mais presente do que nunca. Frase ouvida durante o evento: <span title=\"Old Rule 5: Meals are about menus. \u00a0\u00a0\u00a0\u00a0\">&#8216;<em>Snacks are the new meal!<\/em>&#8216;.<\/span><br \/>\n<\/span><\/span><\/li>\n<\/ul>\n<p><a href=\"http:\/\/blog.panrotas.com.br\/check-in\/wp-content\/uploads\/sites\/31\/sites\/31\/2016\/10\/Captura-de-Tela-2016-10-20-a\u0300s-11.18.28.png\"><img loading=\"lazy\" class=\"aligncenter wp-image-1508 size-large\" src=\"http:\/\/blog.panrotas.com.br\/check-in\/wp-content\/uploads\/sites\/31\/2016\/10\/Captura-de-Tela-2016-10-20-a\u0300s-11.18.28-520x291.png\" alt=\"captura-de-tela-2016-10-20-as-11-18-28\" width=\"520\" height=\"291\" \/><\/a><\/p>\n<ul>\n<li><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"New Rule 3: Hotels are becoming early adopters, although they have to be careful because it\u2019s harder to change the culture of a hotel brand than that of a restaurant. \u00a0\u00a0\u00a0\u00a0\"><strong>Velha regra 6<\/strong> &#8211; <\/span><span title=\"New Rule 4: Guests are mobile, hitting the grab-and-go to get food for the room or for the plane ride. \u00a0\u00a0\u00a0\u00a0\">Refei\u00e7\u00f5es s\u00e3o provenientes de menus pr\u00e9 estabelecidos e inflex\u00edveis.<\/span><\/span><\/li>\n<li><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"New Rule 4: Guests are mobile, hitting the grab-and-go to get food for the room or for the plane ride. \u00a0\u00a0\u00a0\u00a0\"><strong>Nova regra 6<\/strong> &#8211; <\/span><span title=\"Old Rule 5: Meals are about menus. \u00a0\u00a0\u00a0\u00a0\">Tudo \u00e9 sobre amostragem, e atende dietas espec\u00edficas. Ex: op\u00e7\u00f5es sem gl\u00faten, op\u00e7\u00f5es saud\u00e1veis, ingredientes naturais. Pesquisas mostram que os h\u00f3spedes est\u00e3o dispostos a pagar at\u00e9 13% a mais pela possibilidade de optar o tipo, estilo e tamanho da sua refei\u00e7\u00e3o.<\/span><\/span><\/li>\n<\/ul>\n<p><em>&#8216;Enjoy your meal..and your bigger revenue!&#8217;<\/em><\/p>\n<p>============<\/p>\n<p>Leia tamb\u00e9m:<\/p>\n<p><a href=\"http:\/\/blog.panrotas.com.br\/check-in\/index.php\/2013\/10\/15\/elasticidade-a-base-da-sua-precificacao\/#.WAjQp9yTW8U\">Elasticidade, a base da sua precifica\u00e7\u00e3o<\/a><\/p>\n<p><a href=\"http:\/\/gabrielaotto.com.br\/blog\/em-2016-nao-deixe-o-sol-te-pegar-na-cama\/\">Em 2016, n\u00e3o deixe o sol te pegar na cama<\/a><\/p>\n<p><a href=\"http:\/\/blog.panrotas.com.br\/check-in\/index.php\/2013\/04\/26\/a-sensacao-dos-ipads-2\/#.WAjRXdyTW8U\">A sensa\u00e7\u00e3o dos iPads<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alimentos &amp; Bebidas em hot\u00e9is sempre foi uma \u00e1rea estrat\u00e9gica, mas parece que agora, finalmente, est\u00e1 tomando o lugar que merece. E as tend\u00eancias n\u00e3o s\u00e3o, necessariamente, sobre comida. Conhe\u00e7a as velhas e as novas regras de A&amp;B em hot\u00e9is: Velha regra 1 &#8211; Foco nos restaurantes Nova regra 1 &#8211; Foco nos bares &#8211;&hellip; <a class=\"more-link\" href=\"https:\/\/blog.panrotas.com.br\/check-in\/2016\/10\/25\/as-velhas-e-as-novas-regras-ab-nos-hoteis\/\">Continue reading &rarr;<\/a><\/p>\n","protected":false},"author":12,"featured_media":1510,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[9,14,17,19],"tags":[23,76,122],"_links":{"self":[{"href":"https:\/\/blog.panrotas.com.br\/check-in\/wp-json\/wp\/v2\/posts\/1507"}],"collection":[{"href":"https:\/\/blog.panrotas.com.br\/check-in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.panrotas.com.br\/check-in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.panrotas.com.br\/check-in\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.panrotas.com.br\/check-in\/wp-json\/wp\/v2\/comments?post=1507"}],"version-history":[{"count":0,"href":"https:\/\/blog.panrotas.com.br\/check-in\/wp-json\/wp\/v2\/posts\/1507\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.panrotas.com.br\/check-in\/wp-json\/wp\/v2\/media\/1510"}],"wp:attachment":[{"href":"https:\/\/blog.panrotas.com.br\/check-in\/wp-json\/wp\/v2\/media?parent=1507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.panrotas.com.br\/check-in\/wp-json\/wp\/v2\/categories?post=1507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.panrotas.com.br\/check-in\/wp-json\/wp\/v2\/tags?post=1507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}