{"id":1946,"date":"2017-09-19T09:00:50","date_gmt":"2017-09-19T12:00:50","guid":{"rendered":"http:\/\/blog.panrotas.com.br\/check-in\/?p=1946"},"modified":"2017-09-19T09:00:50","modified_gmt":"2017-09-19T12:00:50","slug":"o-desafio-da-lucratividade-para-a-hotelaria","status":"publish","type":"post","link":"https:\/\/blog.panrotas.com.br\/check-in\/2017\/09\/19\/o-desafio-da-lucratividade-para-a-hotelaria\/","title":{"rendered":"O Desafio da Lucratividade para a Hotelaria"},"content":{"rendered":"<p>Muitas coisas est\u00e3o mudando, e com elas a necessidade de maior conhecimento dos hoteleiros para enfrentarem\u00a0 as &#8216;conversas dif\u00edceis&#8217; com seus clientes. \u00c9 preciso estar atento \u00e0:<\/p>\n<ul>\n<li>Comportamento de compra<\/li>\n<li>Transpar\u00eancia na precifica\u00e7\u00e3o<\/li>\n<li>Impacto das m\u00eddias sociais<\/li>\n<li>Crescimento incontest\u00e1vel do mobile<\/li>\n<li>Mudan\u00e7a nas condi\u00e7\u00f5es econ\u00f4micas<\/li>\n<\/ul>\n<p><strong>Com isso, o grande desafio \u00e9 construir estrat\u00e9gias de pre\u00e7o lucrativas e entender toda sua complexidade.<\/strong><\/p>\n<p>Mas muitos ainda est\u00e3o quebrando a cabe\u00e7a com isso. A grande conclus\u00e3o \u00e9 que Revenue Management, o centro dessa estrat\u00e9gia, \u00e9 como sexo na adolesc\u00eancia:<\/p>\n<p>1) Todos falam sobre isso, mas ningu\u00e9m sabe bem como fazer.<span class=\"text_exposed_show\"><br \/>\n2) Todo mundo pensa que os outros est\u00e3o fazendo, ent\u00e3o todos dizem que fazem tamb\u00e9m.<\/span><\/p>\n<p><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"Hoteliers are still wrapping their heads around data science \">Pode ser engra\u00e7ado olhando de fora, mas quem est\u00e1 no dia a dia, saber que \u00e9 preciso entender <\/span><span title=\"In a presentation built around comparing revenue management at hotels to movies from the 1980s, Kelly McGuire, SVP of revenue management for MGM Resorts International*, noted that most hoteliers claim to understand and deploy more advanced data than they truly have a handle on.\">e implantar um controle de dados mais apurado, faz toda a diferen\u00e7a. <\/span><span title=\"She said the industry as a whole has some work to do to live up to its tough talk. \">A economia digital abriu oportunidades, mas muitos ainda se perdem na turbul\u00eancia de informa\u00e7\u00f5es.<\/span><\/span><\/p>\n<p><a href=\"http:\/\/blog.panrotas.com.br\/check-in\/wp-content\/uploads\/sites\/31\/sites\/31\/2017\/09\/Captura-de-Tela-2017-09-18-a\u0300s-13.54.17.png\"><img loading=\"lazy\" class=\"size-medium wp-image-1948 aligncenter\" src=\"http:\/\/blog.panrotas.com.br\/check-in\/wp-content\/uploads\/sites\/31\/2017\/09\/Captura-de-Tela-2017-09-18-a\u0300s-13.54.17-400x264.png\" alt=\"\" width=\"400\" height=\"264\" \/><\/a><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"\u201cBut with all the buzz and hype, it\u2019s easy to get lost in that maelstrom of information.\u201d \">Coloquei abaixo os 4 t\u00f3picos mais relevantes da \u00faltima <strong>HSMAI ROC (Revenue Optimization Conference)<\/strong>, que aconteceu m\u00eas passado em Toronto\/US, e reuniu quase 650 DORMs (Directors of Revenue Managers):<\/span><\/span><\/p>\n<ol>\n<li><strong><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"\u201cBut with all the buzz and hype, it\u2019s easy to get lost in that maelstrom of information.\u201d \">TRANSPAR\u00caNCIA<\/span><\/span><\/strong><\/li>\n<\/ol>\n<p><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"\u201cBut with all the buzz and hype, it\u2019s easy to get lost in that maelstrom of information.\u201d \">A transpar\u00eancia de pre\u00e7os est\u00e1 evoluindo para transpar\u00eancia de valor, e o melhor uso da automa\u00e7\u00e3o poder\u00e1 liberar mais tempo para gestores lidarem com quest\u00f5es realmente importantes, ao inv\u00e9s de continuarem a &#8216;apagar pequenos inc\u00eandios&#8217; (por falta de planejamento) o tempo todo.<br \/>\n<\/span><span title=\"\u201cWe need automation \u2026 so our best folks are laser-focused on what they do best, and that\u2019s really using their skills and talents to move the business forward,\u201d McGuire said. \"><br \/>\n<\/span><span title=\"The hotel industry\u2019s data and systems are still quite fragmented \">Al\u00e9m disso, os dados e sistemas do setor hoteleiro ainda s\u00e3o bastante fragmentados<\/span><span title=\"For all the talk of consolidation and innovation, Lennert De Jong, chief commercial officer for CitizenM, noted the hotel industry still has a patchwork of tools and techniques for revenue management. \">. Frase do Diretor Comercial da Citizen M sobre o assunto: &#8220;<\/span><em><span title=\"\u201cEach company decides a price in a market, and each has its own systems and levels of sophistication.\">Cada empresa decide um pre\u00e7o em um mercado, e cada um tem seus pr\u00f3prios sistemas e n\u00edveis de sofistica\u00e7\u00e3o. <\/span><\/em><span title=\"They have their own tools and make their own mistakes.\u201d \"><em>Eles t\u00eam suas pr\u00f3prias ferramentas e cometem seus pr\u00f3prios erros.&#8221;<\/em><\/span><br \/>\n<\/span><\/p>\n<p><strong>2. DADOS ASSERTIVOS<\/strong><\/p>\n<p><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"Simplicity matters when it comes to data \">Simplicidade \u00e9 importante quando se trata de dados. N\u00e3o adianta partir para uma plataforma ou metodologia complicada e robusta, sem saber o que fazer com os relat\u00f3rios e informa\u00e7\u00f5es.<\/span> <span title=\"They may not sound as sexy (as things like neural networks) or be the coolest sounding, but they\u2019re easier to build and maintain.\u201d \">Importante que voc\u00ea trabalhe em algo f\u00e1cil de implantar e controlar.<\/span><\/span><\/p>\n<p><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"They may not sound as sexy (as things like neural networks) or be the coolest sounding, but they\u2019re easier to build and maintain.\u201d \">Al\u00e9m disso, importante lembrar sobre o volume de dados e custo para adquiri-los.<\/span><\/span><\/p>\n<p><strong>3. RECEITAS EXTRAS<br \/>\n<\/strong><\/p>\n<p><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"Pyron noted there are a variety of factors to consider when analyzing data, including the volume of data on hand and the cost to acquire enough to fuel the models companies create. \">A hotelaria<\/span><span title=\"Alan Lewis, managing director and partner at LEK Consulting, said the hotel industry lags far behind other industries in its ability to drive ancillary revenue and find opportunities to upsell consumers. \"> est\u00e1 muito atr\u00e1s de outras ind\u00fastrias em sua capacidade de gerar receitas auxiliares e encontrar oportunidades para aumentar sua rentabilidade.<\/span><\/span><\/p>\n<p><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"Alan Lewis, managing director and partner at LEK Consulting, said the hotel industry lags far behind other industries in its ability to drive ancillary revenue and find opportunities to upsell consumers. \">As cias. a\u00e9reas s\u00e3o &#8216;craques&#8217; nisso, e foi uma mudan\u00e7a transformadora para elas. Hoje em dia, existem deptos. exclusivos de &#8216;ancillary revenue&#8217; nessas empresas. Pode at\u00e9 n\u00e3o ser algo muito divertido de fazer, mas acredite, \u00e9 altamente lucrativo.<\/span><\/span><\/p>\n<p><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"Alan Lewis, managing director and partner at LEK Consulting, said the hotel industry lags far behind other industries in its ability to drive ancillary revenue and find opportunities to upsell consumers. \">E n\u00e3o s\u00e3o s\u00f3 as cias. \u00e1ereas, mas cruzeiros e locadoras de carros tamb\u00e9m s\u00e3o<\/span><span title=\"He noted cruise lines and car rentals are also considerably more adept at driving revenue in this way\u2014in part, by necessity. \"> consideravelmente mais habilidosos para gerar receita dessa maneira em compara\u00e7\u00e3o com a hotelaria. O foco nas boas margens tem que chegar logo aos hot\u00e9is. Estamos atrasados!<\/span><span title=\"\u201cHotels have been a profitable business and have lacked the motivations that other industries had.\u201d \"><br \/>\n<\/span><\/span><\/p>\n<p><strong><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"\u201cHotels have been a profitable business and have lacked the motivations that other industries had.\u201d \">4. EXPERI\u00caNCIA DO H\u00d3SPEDE<\/span><\/span><\/strong><\/p>\n<p><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"\u201cHotels have been a profitable business and have lacked the motivations that other industries had.\u201d \">Sim, a<\/span><span title=\"Operations and experience still matter in revenue optimization \">inda s\u00e3o primordiais na otimiza\u00e7\u00e3o de receita<\/span><span title=\"In the first of a set of \u201cLightning round\u201d presentations during the general session, John Beatty, GM of The Dunhill Hotel and The Asbury, said guest experience is still paramount when it comes to getting more money at an individual hotel. \">. <\/span><\/span><\/p>\n<p><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"In the first of a set of \u201cLightning round\u201d presentations during the general session, John Beatty, GM of The Dunhill Hotel and The Asbury, said guest experience is still paramount when it comes to getting more money at an individual hotel. \">A receita \u00e9: H\u00f3spedes felizes = Melhor Reputa\u00e7\u00e3o = Melhores Resultados<\/span><\/span><\/p>\n<p><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"In the first of a set of \u201cLightning round\u201d presentations during the general session, John Beatty, GM of The Dunhill Hotel and The Asbury, said guest experience is still paramount when it comes to getting more money at an individual hotel. \">Afinal, os custos de aquisi\u00e7\u00e3o de clientes s\u00e3o altos, e a maneira mais f\u00e1cil de garantir neg\u00f3cios \u00e9 garantir uma reputa\u00e7\u00e3o positiva.<\/span><\/span><\/p>\n<p><strong>5. SEU SITE, CANAL DE RECEITA MAIS IMPORTANTE<\/strong><\/p>\n<p><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"Your hotel\u2019s own website should always be the most important revenue channel \u2013 this is an independent hotel\u2019s best source for commission-free bookings.\">Essa \u00e9 a melhor fonte de hospedagem de um hotel independente para reservas sem comiss\u00e3o. <\/span><span title=\"Set aside a budget for Search Engine Optimization (SEO) and online advertising.\">Defina um or\u00e7amento para Search Engine Optimization (SEO) e publicidade online, e <\/span><span title=\"Similarly, work on optimizing the website by improving loading times and page design.\">trabalhe na otimiza\u00e7\u00e3o do site, melhorando a velocidade e o design da p\u00e1gina. <\/span><\/span><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"Ensure that the call-to-action is clearly displayed in a prominent position so guests know exactly where they need to go when they\u2019re ready to book. \"><br \/>\n<\/span><span title=\"The booking engine is probably the most important part of the site \u2013 be absolutely sure that you have a reliable and efficient booking engine with real-time integration to your property management system. \">O motor de reservas \u00e9 provavelmente a parte mais importante do site. Portanto, tenha absoluta certeza de que possui um mecanismo de reservas confi\u00e1vel e eficiente com integra\u00e7\u00e3o em tempo real.<\/span><\/span><\/p>\n<p><strong>Minha dica: MANTENHA-SE INFORMADO!<\/strong><\/p>\n<p><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"Stay informed: \">A <\/span><span title=\"Hospitality as an industry is evolving at breakneck speed.\">hospitalidade como ind\u00fastria est\u00e1 evoluindo a uma velocidade vertiginosa. <\/span><\/span><\/p>\n<p><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"Technology, booking trends, spending patterns, guest behavior, nothing stays the same for too long and keeping abreast of the latest developments is mandatory.\">Tecnologia, tend\u00eancias de reservas, padr\u00f5es de gastos, comportamento dos clientes, nada permanece o mesmo durante muito tempo e manter-se a par dos \u00faltimos desenvolvimentos \u00e9 obrigat\u00f3rio. <\/span><\/span><\/p>\n<p><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"Even though revenue management depends more on data from the past, knowledge about new happenings can help you come up with better strategies for the future \u2013 the growing interest in last-minute deals is influencing the way millennials book rooms, and hotels that quickly respond to\">Mesmo que o gerenciamento de receita dependa mais de dados do passado, o conhecimento sobre novos acontecimentos pode ajud\u00e1-lo a encontrar melhores estrat\u00e9gias para o futuro.\u00a0 <\/span><\/span><\/p>\n<p><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"these emerging trends will be the first to benefit. \">Ainda hoje, muitos p<\/span><span title=\"A number of independent hotel owners underestimate the value of revenue management, deeming it an unnecessary, time-consuming process.\">ropriet\u00e1rios e gestores de hot\u00e9is independentes subestimam o valor do gerenciamento de receita, considerando-o um processo desnecess\u00e1rio e demorado. <\/span><\/span><\/p>\n<p><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"Considering that we live in an era of online sales and meta-searches, revenue management practices like dynamic pricing strategies can go a long way in helping owners get the most from each deal \u2013 the cumulative lost revenue your property incurs due to a lack of revenue\">Considerando que vivemos em uma era de vendas on-line e metasearches, as pr\u00e1ticas de gerenciamento de receita, como estrat\u00e9gias de pre\u00e7os din\u00e2micos, ajudam os propriet\u00e1rios a obter o m\u00e1ximo de cada neg\u00f3cio. <\/span><span title=\"management can be quite unpleasantly surprising!\">Invista em Revenue Strategy. Voc\u00ea vai se surpreender!<br \/>\n<\/span><\/span><\/p>\n<p>========<\/p>\n<p><strong>Curso &#8216;HSMAI Revenue Management e Distribui\u00e7\u00e3o&#8217; para Travel Managers e Consultores TMCs<\/strong> &#8211; 06\/10 &#8211; Mercure Central Towers SP. Informa\u00e7\u00f5es e inscri\u00e7\u00f5es <a href=\"http:\/\/hsmaibrasil.org\/curso-revenue-management-para-travel-managers-e-tmcs\/\">AQUI<\/a>.<\/p>\n<p><a href=\"http:\/\/blog.panrotas.com.br\/check-in\/wp-content\/uploads\/sites\/31\/sites\/31\/2017\/09\/Captura-de-Tela-2017-09-18-a\u0300s-13.55.47.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" class=\"http:\/\/hsmaibrasil.org\/curso-revenue-management-para-travel-managers-e-tmcs\/ alignnone wp-image-1949 size-medium\" title=\"http:\/\/hsmaibrasil.org\/curso-revenue-management-para-travel-managers-e-tmcs\/\" src=\"http:\/\/blog.panrotas.com.br\/check-in\/wp-content\/uploads\/sites\/31\/2017\/09\/Captura-de-Tela-2017-09-18-a\u0300s-13.55.47-381x400.png\" alt=\"\" width=\"381\" height=\"400\" \/><\/a><\/p>\n<p><strong>Leia tamb\u00e9m:<\/strong><\/p>\n<p><a href=\"http:\/\/blog.panrotas.com.br\/check-in\/index.php\/2017\/03\/22\/o-diferencial-das-agencias-de-viagens-inteligentes\/\">O Diferencial das Ag\u00eancias de Viagens Inteligentes<\/a><\/p>\n<p><a href=\"http:\/\/blog.panrotas.com.br\/check-in\/index.php\/2017\/02\/07\/como-esta-seu-forecast\/\">Seu Forecast \u00e9 Honesto?<\/a><\/p>\n<p><a href=\"http:\/\/blog.panrotas.com.br\/check-in\/index.php\/2016\/12\/01\/os-novos-rumos-da-revenue-strategy\/\">O Futuro do Revenue Management<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Muitas coisas est\u00e3o mudando, e com elas a necessidade de maior conhecimento dos hoteleiros para enfrentarem\u00a0 as &#8216;conversas dif\u00edceis&#8217; com seus clientes. \u00c9 preciso estar atento \u00e0: Comportamento de compra Transpar\u00eancia na precifica\u00e7\u00e3o Impacto das m\u00eddias sociais Crescimento incontest\u00e1vel do mobile Mudan\u00e7a nas condi\u00e7\u00f5es econ\u00f4micas Com isso, o grande desafio \u00e9 construir estrat\u00e9gias de pre\u00e7o&hellip; <a class=\"more-link\" href=\"https:\/\/blog.panrotas.com.br\/check-in\/2017\/09\/19\/o-desafio-da-lucratividade-para-a-hotelaria\/\">Continue reading &rarr;<\/a><\/p>\n","protected":false},"author":12,"featured_media":1947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[9,17],"tags":[49,76,122],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>O Desafio da Lucratividade para a Hotelaria - Check-in<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.panrotas.com.br\/check-in\/2017\/09\/19\/o-desafio-da-lucratividade-para-a-hotelaria\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O Desafio da Lucratividade para a Hotelaria - Check-in\" \/>\n<meta property=\"og:description\" content=\"Muitas coisas est\u00e3o mudando, e com elas a necessidade de maior conhecimento dos hoteleiros para enfrentarem\u00a0 as &#8216;conversas dif\u00edceis&#8217; com seus clientes. \u00c9 preciso estar atento \u00e0: Comportamento de compra Transpar\u00eancia na precifica\u00e7\u00e3o Impacto das m\u00eddias sociais Crescimento incontest\u00e1vel do mobile Mudan\u00e7a nas condi\u00e7\u00f5es econ\u00f4micas Com isso, o grande desafio \u00e9 construir estrat\u00e9gias de pre\u00e7o&hellip; Continue reading &rarr;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.panrotas.com.br\/check-in\/2017\/09\/19\/o-desafio-da-lucratividade-para-a-hotelaria\/\" \/>\n<meta property=\"og:site_name\" content=\"Check-in\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/gabriela.otto\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-19T12:00:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.panrotas.com.br\/check-in\/wp-content\/uploads\/sites\/31\/2017\/09\/Captura-de-Tela-2017-09-18-a\u0300s-13.37.53.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1328\" \/>\n\t<meta property=\"og:image:height\" content=\"626\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/gabrielaotto\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gabriela Otto\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.panrotas.com.br\/check-in\/#website\",\"url\":\"https:\/\/blog.panrotas.com.br\/check-in\/\",\"name\":\"Check-in\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.panrotas.com.br\/check-in\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.panrotas.com.br\/check-in\/2017\/09\/19\/o-desafio-da-lucratividade-para-a-hotelaria\/#primaryimage\",\"inLanguage\":\"pt-BR\",\"url\":\"https:\/\/blog.panrotas.com.br\/check-in\/wp-content\/uploads\/sites\/31\/2017\/09\/Captura-de-Tela-2017-09-18-a\\u0300s-13.37.53.png\",\"contentUrl\":\"https:\/\/blog.panrotas.com.br\/check-in\/wp-content\/uploads\/sites\/31\/2017\/09\/Captura-de-Tela-2017-09-18-a\\u0300s-13.37.53.png\",\"width\":1328,\"height\":626},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.panrotas.com.br\/check-in\/2017\/09\/19\/o-desafio-da-lucratividade-para-a-hotelaria\/#webpage\",\"url\":\"https:\/\/blog.panrotas.com.br\/check-in\/2017\/09\/19\/o-desafio-da-lucratividade-para-a-hotelaria\/\",\"name\":\"O Desafio da Lucratividade para a Hotelaria - Check-in\",\"isPartOf\":{\"@id\":\"https:\/\/blog.panrotas.com.br\/check-in\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.panrotas.com.br\/check-in\/2017\/09\/19\/o-desafio-da-lucratividade-para-a-hotelaria\/#primaryimage\"},\"datePublished\":\"2017-09-19T12:00:50+00:00\",\"dateModified\":\"2017-09-19T12:00:50+00:00\",\"author\":{\"@id\":\"https:\/\/blog.panrotas.com.br\/check-in\/#\/schema\/person\/ef1505ac039cc0f1fe367dc60b7b496b\"},\"breadcrumb\":{\"@id\":\"https:\/\/blog.panrotas.com.br\/check-in\/2017\/09\/19\/o-desafio-da-lucratividade-para-a-hotelaria\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.panrotas.com.br\/check-in\/2017\/09\/19\/o-desafio-da-lucratividade-para-a-hotelaria\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.panrotas.com.br\/check-in\/2017\/09\/19\/o-desafio-da-lucratividade-para-a-hotelaria\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\\u00edcio\",\"item\":\"https:\/\/blog.panrotas.com.br\/check-in\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"O Desafio da Lucratividade para a Hotelaria\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.panrotas.com.br\/check-in\/#\/schema\/person\/ef1505ac039cc0f1fe367dc60b7b496b\",\"name\":\"Gabriela Otto\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.panrotas.com.br\/check-in\/#personlogo\",\"inLanguage\":\"pt-BR\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5caa1f645235d04cbbfc7f6f7d3c7a4a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5caa1f645235d04cbbfc7f6f7d3c7a4a?s=96&d=mm&r=g\",\"caption\":\"Gabriela Otto\"},\"description\":\"Com mais 20 anos de hotelaria, Gabriela Otto j\\u00e1 atuou nas redes Plaza, Caesar Park, Intercontinental, Sofitel Luxury Hotels e Worldhotels, sendo respons\\u00e1vel, respectivamente, pela \\u00e1rea de Vendas e Desenvolvimento na Am\\u00e9rica Latina nas \\u00faltimas duas. Atualmente, \\u00e9 propriet\\u00e1ria da GO Consultoria, Presidente da HSMai Brasil, Professora da Educa\\u00e7\\u00e3o Executiva da ESPM, Head de F\\u00f3runs da GoNext Governan\\u00e7a e Sucess\\u00e3o, Embaixadora de Conte\\u00fado da Equipotel, Board Member WTM Latin America, Leader Coach pela Soc.Bras. de Coaching, al\\u00e9m de palestrante, blogueira e articulista. 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