{"id":834,"date":"2016-04-05T08:04:23","date_gmt":"2016-04-05T11:04:23","guid":{"rendered":"http:\/\/blog.panrotas.com.br\/check-in\/?p=834"},"modified":"2016-04-05T08:04:23","modified_gmt":"2016-04-05T11:04:23","slug":"revpar-aumenta-17-mas","status":"publish","type":"post","link":"https:\/\/blog.panrotas.com.br\/check-in\/2016\/04\/05\/revpar-aumenta-17-mas\/","title":{"rendered":"RevPAR aumenta 1,7%, mas&#8230;"},"content":{"rendered":"<p><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"Hotels in the Central\/South America region recorded positive results in two of the three key performance metrics when reported in U.S. dollar constant currency, according to February 2016 data from STR. \">O relat\u00f3rio &#8216;Global Performance&#8217; da <a href=\"http:\/\/str.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">STR<\/a> \u00e9 velho conhecido da hotelaria mundial. Raramente gestores americanos, europeus ou asi\u00e1ticos definem seus budgets sem analisar relat\u00f3rios de benchmarking como esse.<\/span><\/span><\/p>\n<p><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"Hotels in the Central\/South America region recorded positive results in two of the three key performance metrics when reported in U.S. dollar constant currency, according to February 2016 data from STR. \"><strong>No Brasil, pesquisas de mercado peri\u00f3dicas e confi\u00e1veis s\u00e3o um dos grandes gaps do setor.<\/strong> Ou seja, muitos hoteleiros ainda est\u00e3o definindo estrat\u00e9gias o escuro. <\/span><\/span><\/p>\n<p><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"Hotels in the Central\/South America region recorded positive results in two of the three key performance metrics when reported in U.S. dollar constant currency, according to February 2016 data from STR. \">Conhe\u00e7a o resultado do relat\u00f3rio de Fevereiro\/2016 (em compara\u00e7\u00e3o ao mesmo per\u00edodo de 2015) sobre a performance da hotelaria da Am\u00e9rica do Sul e Central:<\/span><\/span><\/p>\n<p><strong><span title=\"Compared with February 2015, the Central\/South America region reported a 2.8% decrease in occupancy to 56.6%.\">Regi\u00e3o<\/span><\/strong><\/p>\n<ul>\n<li>Ocupa\u00e7\u00e3o: &#8211; 2,8% (56,6%)<\/li>\n<li>Di\u00e1ria M\u00e9dia: + 10,7% (U$ 97,73)<\/li>\n<li>RevPAR: + 7,6% (U$ 55,32)<\/li>\n<\/ul>\n<p><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"Performance of featured countries for February 2016 (local currency, year-over-year comparisons): \"><span style=\"text-decoration: underline\">Performances de 3 pa\u00edses em moedas locais<\/span>:<\/span><\/span><br \/>\n<span id=\"result_box\" class=\"\" lang=\"pt\"><\/span><\/p>\n<p><span style=\"color: #ff6600\"><strong>Brasil<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #ff6600\">Ocupa\u00e7\u00e3o: &#8211; 3,4% (52,3%)<\/span><\/li>\n<li><span style=\"color: #ff6600\">Di\u00e1ria M\u00e9dia: + 5,3% (R$ 322,27)<\/span><\/li>\n<li><span style=\"color: #ff6600\">RevPAR: + 1,7% (R$ 168,40)<\/span><\/li>\n<\/ul>\n<p>Oferta continua crescendo, e demanda est\u00e1 est\u00e1vel, o que explica o &#8216;mergulho&#8217; da ocupa\u00e7\u00e3o. A Oxford Economics diz que Real Brasileiro se manteve em fevereiro, mesmo com rebaixamento de cr\u00e9ditos internacionais e previs\u00e3o de fraqueza em rela\u00e7\u00e3o ao D\u00f3lar. Mas STR ressalta que crescimento da di\u00e1ria m\u00e9dia no pa\u00eds ficou bem abaixo da infla\u00e7\u00e3o, que ficou em 10,36% at\u00e9 fevereiro\/16.<\/p>\n<p><strong><span id=\"result_box\" class=\"\" lang=\"pt\"><span title=\"However, STR analysts note that the ADR growth in the country was well below inflation rate. \">Chile<\/span><\/span><\/strong><\/p>\n<ul>\n<li>Ocupa\u00e7\u00e3o: &#8211; 3,8% (59%)<\/li>\n<li>Di\u00e1ria M\u00e9dia: + 5,4% (CLP 85.163,94)<\/li>\n<li>RevPAR: + 1,4% (CLP 50.285,40)<\/li>\n<\/ul>\n<p>O RevPAR cresceu 9 meses consecutivos no Chile, mesmo com o pa\u00eds desacelerado. <span title=\"According to Focus Economics, after a discouraging January in Chile, February indicators showed recovery in copper prices and the Chilean peso while business and consumer sentiment rose. \">De acordo com Foco Economia, depois de um janeiro desanimador, o consumo aumentou,\u00a0 e tanto o cobre quanto o peso chileno se recuperaram.<br \/>\n<\/span><\/p>\n<p><strong><span title=\"According to Focus Economics, after a discouraging January in Chile, February indicators showed recovery in copper prices and the Chilean peso while business and consumer sentiment rose. \">Equador<\/span><\/strong><\/p>\n<ul>\n<li>Ocupa\u00e7\u00e3o: &#8211; 9,5% (60,4%)<\/li>\n<li>Di\u00e1ria M\u00e9dia: -1,9% (U$ 101,51)<\/li>\n<li>RevPAR: -11,2% (U$ 61,35)<\/li>\n<\/ul>\n<p><span title=\"Demand dropped 9.5% in February, the fourth straight month with a decrease near or above double-digits in the metric.\">A demanda caiu 9,5% em fevereiro, o quarto m\u00eas consecutivo.\u00a0 A<\/span><span title=\"At the same time, supply has remained stable, and the drop in oil prices has had a strong effect on the country\u2019s economy. \"> oferta se manteve- est\u00e1vel, e a queda dos pre\u00e7os do petr\u00f3leo tem tido um forte impacto sobre a economia do pa\u00eds.<br \/>\n<\/span><\/p>\n<p><span title=\"At the same time, supply has remained stable, and the drop in oil prices has had a strong effect on the country\u2019s economy. \"><span style=\"text-decoration: underline\">Por \u00faltimo, conhe\u00e7a a performance de 3 capitais, com moedas locais<\/span>:<\/span><\/p>\n<p><span title=\"At the same time, supply has remained stable, and the drop in oil prices has had a strong effect on the country\u2019s economy. \"><strong>Bogot\u00e1, Col\u00f4mbia<\/strong><br \/>\n<\/span><\/p>\n<ul>\n<li>Ocupa\u00e7\u00e3o: + 9,6% (65,8%)<\/li>\n<li>Di\u00e1ria M\u00e9dia: +14,1% (COP 319.117,78)<\/li>\n<li>RevPAR: +25,1% (COP 209.869,81)<\/li>\n<\/ul>\n<p><span title=\"Bogot\u00e1, Colombia, saw a 9.6% increase in occupancy to 65.8% as well as double-digit growth in ADR (+14.1% to COP319,117.78) and RevPAR (+25.1% to COP209,869.81).\">O<\/span><span title=\"The double-digit rise in RevPAR follows the trend of the last three months and eight of the last nine months overall.\"> RevPAR cresce nos \u00faltimos 3 meses. <\/span><span title=\"ADR was the highest on record for Bogot\u00e1, while occupancy reached its highest level since November 2013. \">A Di\u00e1ria M\u00e9dia foi a maior j\u00e1 registrada em Bogot\u00e1, e ocupa\u00e7\u00e3o atingiu seu n\u00edvel mais alto desde novembro de 2013.<br \/>\n<\/span><\/p>\n<p><span title=\"ADR was the highest on record for Bogot\u00e1, while occupancy reached its highest level since November 2013. \"><strong>Lima, Peru<\/strong><\/span><\/p>\n<ul>\n<li>Ocupa\u00e7\u00e3o: -7,7% (65,7%)<\/li>\n<li>Di\u00e1ria M\u00e9dia: +12,6% (PEN 477,98)<\/li>\n<li>RevPAR: +3,9% (PEN 313,80)<\/li>\n<\/ul>\n<p><span title=\"A 7.8% increase in supply coupled with nearly flat demand led to the lowest absolute occupancy level for a February in Lima since 2012. On the other hand, ADR remained in line with previous months and was the highest for a February in the market since 2009\">Um aumento de 7,8% na oferta e demanda est\u00e1vel levou ao menor n\u00edvel de ocupa\u00e7\u00e3o para o m\u00eas de fevereiro em Lima desde 2012. Por outro lado, a di\u00e1ria m\u00e9dia foi a maior para um fevereiro desde 2009 <\/span><span title=\". \">.<br \/>\n<\/span><\/p>\n<p><span style=\"color: #ff6600\" title=\"S\u00e3o Paulo, Brazil, posted increases in each of the three key performance metrics.\"><strong>S\u00e3o Paulo, Brasil<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #ff6600\">Ocupa\u00e7\u00e3o: +0,7% (54%)<\/span><\/li>\n<li><span style=\"color: #ff6600\">Di\u00e1ria M\u00e9dia: +5,8% (R$ 345,94)<\/span><\/li>\n<li><span style=\"color: #ff6600\">RevPAR: +6,6% (R$ 186,76)<\/span><\/li>\n<\/ul>\n<p><span title=\"S\u00e3o Paulo, Brazil, posted increases in each of the three key performance metrics.\">A demanda corporativa permanece est\u00e1vel no Brasil, afirma a STR, que conta com quase 500 hot\u00e9is na regi\u00e3o.<\/span><span title=\"STR analysts note that corporate demand remains stable in Brazil. \"><br \/>\n<\/span><\/p>\n<p>========<\/p>\n<p>Leia tamb\u00e9m:<\/p>\n<p><a href=\"http:\/\/blog.panrotas.com.br\/check-in\/index.php\/2015\/08\/04\/leia-antes-de-baixar-preco\/#.VwGT7D-BBy0\" target=\"_blank\" rel=\"noopener noreferrer\">Leia antes de Baixar Pre\u00e7o<\/a><\/p>\n<p><a href=\"http:\/\/blog.panrotas.com.br\/check-in\/index.php\/2015\/05\/09\/como-lidar-com-a-nova-realidade-da-distribuicao\/#.VwGUFj-BBy0\" target=\"_blank\" rel=\"noopener noreferrer\">Como Lidar com a nova Realidade da Distribui\u00e7\u00e3o<\/a><\/p>\n<p><a href=\"http:\/\/blog.panrotas.com.br\/check-in\/index.php\/2015\/03\/11\/os-5-cs-da-venda-inteligente\/#.VwGUNz-BBy0\" target=\"_blank\" rel=\"noopener noreferrer\">Os 5 C&#8217;s da Venda Inteligente<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O relat\u00f3rio &#8216;Global Performance&#8217; da STR \u00e9 velho conhecido da hotelaria mundial. Raramente gestores americanos, europeus ou asi\u00e1ticos definem seus budgets sem analisar relat\u00f3rios de benchmarking como esse. No Brasil, pesquisas de mercado peri\u00f3dicas e confi\u00e1veis s\u00e3o um dos grandes gaps do setor. Ou seja, muitos hoteleiros ainda est\u00e3o definindo estrat\u00e9gias o escuro. Conhe\u00e7a o&hellip; <a class=\"more-link\" href=\"https:\/\/blog.panrotas.com.br\/check-in\/2016\/04\/05\/revpar-aumenta-17-mas\/\">Continue reading &rarr;<\/a><\/p>\n","protected":false},"author":12,"featured_media":835,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[9],"tags":[76,134],"_links":{"self":[{"href":"https:\/\/blog.panrotas.com.br\/check-in\/wp-json\/wp\/v2\/posts\/834"}],"collection":[{"href":"https:\/\/blog.panrotas.com.br\/check-in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.panrotas.com.br\/check-in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.panrotas.com.br\/check-in\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.panrotas.com.br\/check-in\/wp-json\/wp\/v2\/comments?post=834"}],"version-history":[{"count":0,"href":"https:\/\/blog.panrotas.com.br\/check-in\/wp-json\/wp\/v2\/posts\/834\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.panrotas.com.br\/check-in\/wp-json\/wp\/v2\/media\/835"}],"wp:attachment":[{"href":"https:\/\/blog.panrotas.com.br\/check-in\/wp-json\/wp\/v2\/media?parent=834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.panrotas.com.br\/check-in\/wp-json\/wp\/v2\/categories?post=834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.panrotas.com.br\/check-in\/wp-json\/wp\/v2\/tags?post=834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}