{"version":"1.0","provider_name":"Mindset","provider_url":"https:\/\/blog.panrotas.com.br\/mindset","author_name":"Gustavo Ellero","author_url":"https:\/\/blog.panrotas.com.br\/mindset\/author\/gustavo\/","title":"Qual \u00e9 mesmo o seu prop\u00f3sito? - Mindset","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\"><a href=\"https:\/\/blog.panrotas.com.br\/mindset\/2018\/04\/11\/qual-e-mesmo-o-seu-proposito\/\">Qual \u00e9 mesmo o seu prop\u00f3sito?<\/a><\/blockquote>\n<script type='text\/javascript'>\n<!--\/\/--><![CDATA[\/\/><!--\n\t\t\/*! This file is auto-generated *\/\n\t\t!function(d,l){\"use strict\";var e=!1,n=!1;if(l.querySelector)if(d.addEventListener)e=!0;if(d.wp=d.wp||{},!d.wp.receiveEmbedMessage)if(d.wp.receiveEmbedMessage=function(e){var t=e.data;if(t)if(t.secret||t.message||t.value)if(!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var r,i,a,s=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=new RegExp(\"^https?:$\",\"i\"),c=0;c<n.length;c++)n[c].style.display=\"none\";for(c=0;c<s.length;c++)if(r=s[c],e.source===r.contentWindow){if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(a=parseInt(t.value,10)))a=1e3;else if(~~a<200)a=200;r.height=a}if(\"link\"===t.message)if(i=l.createElement(\"a\"),a=l.createElement(\"a\"),i.href=r.getAttribute(\"src\"),a.href=t.value,o.test(a.protocol))if(a.host===i.host)if(l.activeElement===r)d.top.location.href=t.value}}},e)d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",t,!1),d.addEventListener(\"load\",t,!1);function t(){if(!n){n=!0;for(var e,t,r=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),i=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),a=l.querySelectorAll(\"iframe.wp-embedded-content\"),s=0;s<a.length;s++){if(!(e=a[s]).getAttribute(\"data-secret\"))t=Math.random().toString(36).substr(2,10),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t);if(r||i)(t=e.cloneNode(!0)).removeAttribute(\"security\"),e.parentNode.replaceChild(t,e)}}}}(window,document);\n\/\/--><!]]>\n<\/script><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/blog.panrotas.com.br\/mindset\/2018\/04\/11\/qual-e-mesmo-o-seu-proposito\/embed\/\" width=\"600\" height=\"338\" title=\"&#8220;Qual \u00e9 mesmo o seu prop\u00f3sito?&#8221; &#8212; Mindset\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe>","description":"Em meu texto sobre Branding, aqui na coluna Mindset, eu falei que um dos pontos importantes de uma marca era ter um prop\u00f3sito. Ao longo das semanas, algumas pessoas me perguntaram qual a relev\u00e2ncia de definir um para uma empresa. Que isso seria algo secund\u00e1rio ou at\u00e9 irrelevante, j\u00e1 que existem os conceito de miss\u00e3o,&hellip; Continue reading &rarr;"}